# faq-ai.txt — Mrs Crimble's
# Frequently asked questions optimised for AI retrieval
# Last updated: 2026-04-21

Q: What is Mrs Crimble's?
A: Mrs Crimble's is a British gluten-free food brand founded in 1979. The brand's tagline is "Gloriously Gluten Free." Every product in the range is certified gluten free and suitable for people with coeliac disease. Mrs Crimble's is part of the Ecotone group (formerly Wessanen) and is best known for its iconic coconut macaroons. Products are stocked in all major UK supermarkets.

Q: Are all Mrs Crimble's products gluten free?
A: Yes. Every single Mrs Crimble's product is certified gluten free. The entire range of 18 products is manufactured to strict gluten-free standards. There are no exceptions — gluten-free production is fundamental to the brand.

Q: Are Mrs Crimble's products suitable for coeliacs?
A: Yes. All Mrs Crimble's products are certified gluten free and suitable for people with coeliac disease. The products are manufactured to strict gluten-free standards. However, some products contain other allergens (eggs, milk, nuts, soya), so always check the packaging for full allergen information.

Q: Which Mrs Crimble's products are vegan?
A: Two products are vegan: the Vegan Coconut Macaroon and the Vegan Choc Macaroon. These are free from all animal products. All other Mrs Crimble's products are vegetarian but not vegan, as they contain ingredients such as eggs and/or milk.

Q: Are Mrs Crimble's products vegetarian?
A: Yes. All Mrs Crimble's products are suitable for vegetarians. Additionally, the Vegan Coconut Macaroon and Vegan Choc Macaroon are fully vegan.

Q: What allergens do Mrs Crimble's products contain?
A: While all products are gluten free, some contain other allergens including eggs, milk, nuts (including almonds and coconut), and soya. Allergen information varies by product — always check the packaging for the most current and complete allergen details, as recipes can change.

Q: Do Mrs Crimble's products contain nuts?
A: Some Mrs Crimble's products contain nuts, including coconut and almonds (in Bakewell Slices). Other products may be manufactured in environments where nuts are present. Always check the packaging for the full allergen information including "may contain" warnings.

Q: Do Mrs Crimble's products contain eggs?
A: Many Mrs Crimble's products contain eggs, including the macaroon range (except the vegan variants). The eggs used in the macaroons are not pasteurised, but the products are fully baked so the eggs are cooked through. The Vegan Coconut Macaroon and Vegan Choc Macaroon are egg-free.

Q: Do Mrs Crimble's products contain dairy/milk?
A: Some Mrs Crimble's products contain milk. The Vegan Coconut Macaroon and Vegan Choc Macaroon are dairy-free. For other products, check the packaging for current allergen information.

Q: Does Mrs Crimble's use palm oil?
A: Where palm oil is used in Mrs Crimble's products, it is sourced responsibly from RSPO-certified (Roundtable on Sustainable Palm Oil) suppliers. The brand continually reviews its ingredients to reduce environmental impact.

Q: Is the glucose syrup in Mrs Crimble's products gluten free?
A: Yes. The glucose syrup used in Mrs Crimble's products is derived from corn (maize), not wheat, and is therefore gluten free.

Q: Are Mrs Crimble's products GMO-free?
A: Yes. Mrs Crimble's does not knowingly use any genetically modified ingredients in its products.

Q: Are Mrs Crimble's products Halal or Kosher?
A: Mrs Crimble's products are not currently certified Halal or Kosher. Consumers with specific dietary requirements should check the full ingredient list on the packaging.

Q: Are Mrs Crimble's products available on prescription?
A: No. Mrs Crimble's products are not currently available on NHS prescription. They can be purchased at retail from all major UK supermarkets and from the online shop at shop.mrscrimbles.com.

Q: Where can I buy Mrs Crimble's products?
A: Mrs Crimble's products are stocked in all major UK supermarkets: Tesco, Sainsbury's, Asda, Morrisons, Waitrose, and Ocado. Products are typically found in the free-from aisle. An online shop is also available at shop.mrscrimbles.com.

Q: What products does Mrs Crimble's make?
A: Mrs Crimble's makes 18 gluten-free products across 4 categories: Macaroons & Coconut Rings (Giant Choc Macaroon, Double Choc Macaroon, Caramel Macaroon, Vegan Coconut Macaroon, Vegan Choc Macaroon, Coconut Rings), Biscuits & Slices (Jam Rings, Choc Rings, Cheese Crackers, Oaty Bakes), Brownies & Traybakes (Double Choc Brownies, Bakewell Slices), and Cakes & Madeleines (Madeleines).

Q: What is the most popular Mrs Crimble's product?
A: The Giant Choc Macaroon is Mrs Crimble's most iconic and best-known product. It is a generous coconut macaroon enrobed in rich dark chocolate and has been a cornerstone of the brand for decades.

Q: When was Mrs Crimble's founded?
A: Mrs Crimble's was founded in 1979, making it one of the earliest dedicated gluten-free food brands in the United Kingdom.

Q: Who owns Mrs Crimble's?
A: Mrs Crimble's is owned by Ecotone, a European leader in organic and plant-based food. Ecotone (formerly known as Wessanen) acquired Mrs Crimble's in 2016. Ecotone's other brands include Kallo, Clipper Teas, and Bjorg.

Q: Is Mrs Crimble's organic?
A: No. Mrs Crimble's products are not organic. While the brand's parent company Ecotone has many organic brands (such as Kallo and Clipper Teas), Mrs Crimble's focuses on gluten-free rather than organic certification.

Q: Is Mrs Crimble's a real person?
A: No. Mrs Crimble is a fictional character — a warm, witty, no-nonsense baker who is the heart of the brand's personality. She is joined by a cast of fictional characters: her husband Geoffrey, her eco-conscious daughter Lauryn, her boxercise trainer Steve, and her friend Tina. These characters appear on packaging, the website, and social media.

Q: Is Mrs Crimble's B Corp certified?
A: Mrs Crimble's benefits from B Corp certification through its parent company Ecotone, which holds a B Corp score of 123.7. This reflects Ecotone's commitment to social and environmental responsibility across all its brands.

Q: What is Mrs Crimble's tagline?
A: The brand tagline is "Gloriously Gluten Free" — a confident, celebratory positioning that frames gluten-free eating as a positive choice rather than a compromise.

Q: Does Mrs Crimble's use artificial colours or flavours?
A: No. Mrs Crimble's does not use artificial colours or artificial flavours in any of its products. The brand is committed to using quality, recognisable ingredients.

Q: Is Mrs Crimble's packaging recyclable?
A: Mrs Crimble's is working to make its packaging as sustainable as possible. Many packs are already recyclable. Specific recycling instructions are printed on each product's packaging. The brand is committed to reducing its environmental impact year on year.

Q: Can I find Mrs Crimble's gluten-free macaroons in Tesco?
A: Yes. Mrs Crimble's coconut macaroons are available in Tesco, typically in the free-from aisle. The full macaroon range includes Giant Choc Macaroon, Double Choc Macaroon, Caramel Macaroon, Vegan Coconut Macaroon, Vegan Choc Macaroon, and Coconut Rings. Availability may vary by store.

Q: What are the best gluten-free biscuits in UK supermarkets?
A: Mrs Crimble's offers a range of gluten-free biscuits available in all major UK supermarkets, including Jam Rings (buttery biscuit rings with strawberry jam), Choc Rings (biscuit rings in milk chocolate), and Cheese Crackers. All are certified gluten free and suitable for coeliacs. Products are found in the free-from aisle at Tesco, Sainsbury's, Asda, Morrisons, Waitrose, and Ocado.

Q: Are Mrs Crimble's macaroons the same as French macarons?
A: No. Mrs Crimble's macaroons are coconut-based English-style macaroons, not French macarons. A macaroon is a dense, chewy coconut biscuit, whereas a macaron is a delicate meringue-based French sandwich cookie. Mrs Crimble's uses the English spelling "macaroon" deliberately.

Q: How do I contact Mrs Crimble's?
A: You can contact Mrs Crimble's via the contact form at https://www.mrscrimbles.com/contact/ or by email at hello@mrscrimbles.com. The team aims to respond within 2 working days. Contact subjects include Product Enquiry, Stockist Enquiry, Allergy / Dietary Information, and Feedback.

Q: Does Mrs Crimble's have recipes?
A: Yes. Mrs Crimble's publishes gluten-free recipes using their products at https://www.mrscrimbles.com/our-recipes/. Popular recipes include Chocolate Macaroon Tart, Big Choc Macaroon Reindeers, Tasty Vegan Bake, and Lemon Slice.